Lakeway | Rough Hollow | Serene Hills

Lakeway | Rough Hollow | Serene Hills

Rough Hollow is a prestigious master-planned, resort-style community.

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Welcome to Lakeway, Rough Hills, & Serena Hills

Luxurious and beautiful communities in the Texas hill country overlooking Lake Travis
Lakeway, Rough Hollow, and Serene Hills are master-planned communities located in the Texas Hill Country. These desirable communities offer resort-style lakefront living with deluxe clubhouses, fitness centers, tennis courts, golf courses, and playgrounds. The exceptional Lake Travis Independent School District serves these communities. Lakeway, Rough Hollow, and Serene Hills are peaceful and highly sought-after retreats from the stress and hectic atmosphere of the city.

Lakeway is a beautiful resort-like community on the south end of Lake Travis. This highly desirable community has a delightful natural setting, a small-town feel, and a tight-knit community. There are updated older homes, new construction, and large custom-built homes set along mature tree-lined streets. Home styles include Texas ranch, Mediterranean, Cape Cod, contemporary, craftsman, and southwest villas. The waterfront estates offer a luxurious lifestyle and are highly desirable, with picturesque lake and hill country views. Residents have access to the Lakeway Marina, City Park on the Lake, miles of hiking and biking trails, golf courses, tennis courts, and swimming pools. Lakeway hosts many events throughout the year that bring the community together.

Rough Hollow is a prestigious master-planned, resort-style community. Rough Hollow features luxurious custom homes with incredible lake and hill country views. The community offers architectural styles, including Mediterranean style, hill country modern, and Tuscan. Rough Hollow is a gated community that provides residents with a luxurious lakeside lifestyle at its finest. This exclusive neighborhood is also home to the Rough Hollow Yacht Club and Marina, which offers lake access, concierge services, a restaurant, paddleboards, kayaks, an infinity-edge pool, and a fitness center. The marina restaurant provides magnificent views, fine dining, valet parking, and live music. There are year-round activities and events for adults, children, and pets. The community center has a kid’s pool and splash pad, an adult pool with a swim-up bar, a lazy river, an event pavilion, an open-air marketplace, playscapes, an amphitheater, sports courts and fields, sand volleyball, and a dog park.

Serene Hills is a peaceful master-planned gated community and home to professional families and couples. The scenic natural beauty and luxuriously appointed homes make it a popular choice for luxury real estate. The community has 465 beautifully landscaped neighborhoods, hiking trails, and preserved open spaces. The luxury homes offer features and amenities that may include large pools, inviting outdoor living areas with fireplaces and kitchens, and breathtaking views of the surrounding hill country and Lake Travis. Home interiors are appointed with gourmet kitchens, elegant master suites, home offices, and media rooms.

What to Love

  • Luxurious lakefront lifestyle
  • Beautiful communities with picturesque views
  • Expansive natural areas
  • Excellent schools

Local Lifestyle

Lakeway, Rough Hollow, and Serene Hills neighborhoods are private, luxurious, and desirable. They have an opulent and exclusive vibe while still being friendly and welcoming. Residents enjoy boating, sailing, paddleboarding, kayaking, and watersports on Lake Travis. They also like to spend time outdoors hiking, biking, and picnicking in the community parks and green spaces. The communities are close to country clubs, tennis courts, swim centers, and luxury spas. Residents gather at local cafes, coffee shops, and restaurants, where they enjoy the beauty of the lake and hill country while spending time with friends and neighbors. These communities offer a desirable resort-like lifestyle while being just a short drive from Downtown Austin.

Dining, Entertainment & Shopping

The communities of Lakeway, Rough Hollow, and Serene Hills are close to many excellent restaurants. The League Kitchen and Tavern is a vibrant modern restaurant featuring creative twists on American favorites. Cho Sushi Japanese Fusion has a fantastic happy hour and sleek contemporary decor, fresh sushi, and Japanese fare. The Oasis features multi-level indoor and outdoor seating. The restaurant boasts a romantic setting with spectacular views and sunsets. The top floor terrace has a bar and dancehall and features live bands. Canyon Grill in Rough Hollow is a posh yet casual restaurant overlooking Lake Travis.

The communities offer easy access to fantastic shopping venues. The Hill Country Galleria provides many specialty boutiques, restaurants, jewelry stores, a theater, and upscale clothing shops. Barton Creek Square Shopping Mall is home to several high-end shops, including Coach, Ann Taylor, Abercrombie & Fitch, Banana Republic, Williams-Sonoma, Swarovski, and Pottery Barn.

Things to Do

Lakeway, Rough Hollow, and Serene Hills communities offer many options for indoor and outdoor activities. There are miles of hiking and biking trails and many parks and green spaces for relaxing, picnics, and sports. In addition to many community and neighborhood parks, the Lakeway City Park provides trails, a dog park, swimming, fishing, kayaking, playgrounds, sports courts, and picnic areas. The lakefront lifestyle is enhanced with access to fantastic marinas, the Lakeway Marina, and Rough Hollow Yacht Club and Marina.

There are several wineries located close to these neighborhoods. One of the closest is the El Gaucho Winery which has wine tasting, a restaurant, and interactive play areas for kids. The World of Tennis has indoor and outdoor tennis courts, a fitness center, a spa, and a pool. The Barton Creek Resort and Spa has championship golf courses, four restaurants, and a spa. The Hills of Lakeway Country Club is an exclusive club that offers golf, a fitness center, a swimming pool, and tennis courts. The neighborhoods are also close to the Barton Creek Farmers Market and all the fun and excitement of Downtown Austin.


The Lake Travis Independent School District serves these communities, which is highly regarded for having exceptional schools and sports programs.

Overview for Lakeway | Rough Hollow | Serene Hills, TX

18,471 people live in Lakeway | Rough Hollow | Serene Hills, where the median age is 49.2 and the average individual income is $74,997. Data provided by the U.S. Census Bureau.


Total Population

49.2 years

Median Age


Population Density Population Density This is the number of people per square mile in a neighborhood.


Average individual Income

Around Lakeway | Rough Hollow | Serene Hills, TX

There's plenty to do around Lakeway | Rough Hollow | Serene Hills, including shopping, dining, nightlife, parks, and more. Data provided by Walk Score and Yelp.

Walking Score
Somewhat Bikeable
Bike Score

Points of Interest

Explore popular things to do in the area, including Kitli, Atos Austin Brazilian Jiu Jitsu, and Sheri Moody.

Name Category Distance Reviews
Ratings by Yelp
Dining 4.81 miles 8 reviews 5/5 stars
Active 4.94 miles 13 reviews 5/5 stars
Active 3.22 miles 11 reviews 5/5 stars
Active 1.25 miles 19 reviews 5/5 stars
Active 1.21 miles 6 reviews 5/5 stars
Active 2.06 miles 9 reviews 5/5 stars

Demographics and Employment Data for Lakeway | Rough Hollow | Serene Hills, TX

Lakeway | Rough Hollow | Serene Hills has 7,458 households, with an average household size of 2.46. Data provided by the U.S. Census Bureau. Here’s what the people living in Lakeway | Rough Hollow | Serene Hills do for work — and how long it takes them to get there. Data provided by the U.S. Census Bureau. 18,471 people call Lakeway | Rough Hollow | Serene Hills home. The population density is 1,461.7 and the largest age group is Data provided by the U.S. Census Bureau.


Total Population


Population Density Population Density This is the number of people per square mile in a neighborhood.


Median Age

48.97 / 51.03%

Men vs Women

Population by Age Group


0-9 Years


10-17 Years


18-24 Years


25-64 Years


65-74 Years


75+ Years

Education Level

  • Less Than 9th Grade
  • High School Degree
  • Associate Degree
  • Bachelor Degree
  • Graduate Degree

Total Households


Average Household Size


Average individual Income

Households with Children

With Children:

Without Children:

Marital Status


Blue vs White Collar Workers

Blue Collar:

White Collar:

Commute Time

0 to 14 Minutes
15 to 29 Minutes
30 to 59 Minutes
60+ Minutes

Schools in Lakeway | Rough Hollow | Serene Hills, TX

All ()
Primary Schools ()
Middle Schools ()
High Schools ()
Mixed Schools ()
The following schools are within or nearby Lakeway | Rough Hollow | Serene Hills. The rating and statistics can serve as a starting point to make baseline comparisons on the right schools for your family. Data provided by the U.S. Census Bureau.
School rating
Lake Travis Elementary
PreK - 5th
Serene Hills Elementary
PreK - 5th
PreK - 5th

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